Contextual Marketing and the “Always Addressable Customer”

Contextual Marketing and the “Always Addressable Customer”

April 16, 2014

By Siobhan Miller, Director of Product Management, Marketing Analytics In the past two weeks, I’ve been eagerly awaiting a rather small refund (but a refund!) from Uncle Sam. I’ve checked my bank like I’ve checked by Facebook page — from my phone, my office, my home and my iPad — daily and… Read More ›

Backstage on the 2014 Voter Motivation Landscape

Backstage on the 2014 Voter Motivation Landscape

April 8, 2014

By Andy Hunn, Chief Operating Officer Today, Resonate announced the release of its 2014 Voter Motivation Landscape study conducted from our vast, ongoing research. The study dissects survey data that ultimately defines 10 key voting populations that will determine the outcome on Election Day. We undertook this project to see… Read More ›

Resonate’s Prediction on Growing ACA Support Confirmed

Resonate’s Prediction on Growing ACA Support Confirmed

April 7, 2014

By Michael Horn, Vice President of Research Starting last month, Resonate began presenting new research suggesting that public support for ACA/Obamacare was on the upswing, and we were met with some skepticism at national political conferences and organizations, like CPAC. Now major media and research outfits are confirming what we successfully… Read More ›

Breakfast Made Me Do It

Breakfast Made Me Do It

March 26, 2014

They say not to sweat the small stuff. Yet, it’s in how we deal with the small stuff that speaks volumes to our character and values. Take something simple like breakfast, for example, a meal that is said to dictates one’s entire day. Some people forget to eat it, others… Read More ›

Survey Says: The Value of Data Clean-Up

Survey Says: The Value of Data Clean-Up

March 21, 2014

By Lauren Kreisberg, Research Director Ah, spring cleaning! Every once in a while it’s nice to conduct a grand cleanout – whether it’s at home, at work, or in a survey. With the release of Resonate’s newest wave of data, we’ve done just that! As we look towards making our… Read More ›

Actionable Measurement: Surveying Now Resonates With Google Too

Actionable Measurement: Surveying Now Resonates With Google Too

March 19, 2014

By Chris Cox, Director of Client Strategy & Insight Google recently made headlines in the advertising world by announcing a partnership with comScore. This union will bring comScore’s VCE measurement suite to Google’s digital media products. According to Neal Mohan, VP of Google’s Display Advertising, the merger will deliver a “transparent… Read More ›

How to Appeal to Your Banking Customers

How to Appeal to Your Banking Customers

March 14, 2014

Are you one of those people who never carries cash? Do you make purchases with a quick swipe of the card so much that you worry if the magnetic strip still works? Don’t worry, you’re not alone! Multiple reports claim overall cash use in the U.S. is on a steady… Read More ›

Americans Say No to Combat

Americans Say No to Combat

March 12, 2014

As tensions in Ukraine escalate, the U.S. continues to weigh its options in response to Russia’s continuing involvement in the dispute. The White House is balancing Congressional demands for swift action with the mid-term elections on the horizon. Unless the U.S. is directly attacked, Resonate data shows that Americans prefer… Read More ›

The Coupon Crew

The Coupon Crew

March 6, 2014

By Chris Cox, Director of Client Strategy & Insight Have you ever wondered what a true coupon user looks like? Do you picture grandma sitting at the kitchen table clipping the Sunday paper? Or perhaps you envision a young dad looking to save money on his family’s weekly groceries? Most… Read More ›

Behind the Scenes on Beauty Brands

Behind the Scenes on Beauty Brands

February 26, 2014

  “Nature gives you the face you have at twenty; it is up to you to merit the face you have at fifty.” – Coco Chanel The beauty of today’s women may not start wars a la Helen of Troy, but a battle does exist among the beauty brands looking… Read More ›