Survey Says: What Motivates Travelers

By Lauren Kreisberg, Director of Research Applications Our latest survey release includes information about travel, specifically hotel and airline services and providers. Noting some interesting dynamics in the current travel market, we wondered how to make this data most applicable. We ultimately honed in on how travelers, depending on their origin and destination, have limited …

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Airbnb Bets on “Belonging.” Will it pay off?

Genitalia controversy aside, the Airbnb makeover spotlights the importance of connecting a brand’s distinct attributes to the motivations of individual consumers. “That is the idea at the core of our company: belonging” posted Airbnb’s cofounder Brian Chesky, citing the consumer motivation around which the company will center its brand. For marketers and agencies that have …

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The Future of Luxury Auto: Think Beyond Product & Build Immersive Customer Experience

By John Borelli, Senior Account Executive When customers think of the auto industry, the first things that come to mind for many of them are features prominently advertised in commercials – horsepower, acceleration, torque, and fuel efficiency. But as technology continues to improve auto performance, safety and reliability on the whole, premium brands like Mercedes, …

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