Airbnb Bets on “Belonging.”  Will it pay off?

Airbnb Bets on “Belonging.” Will it pay off?

Genitalia controversy aside, the Airbnb makeover spotlights the importance of connecting a brand’s distinct attributes to the motivations of individual consumers. “That is the idea… Read More ›

[Infographic] A Change in Climate…A Change in Legislation?

[Infographic] A Change in Climate…A Change in Legislation?

With headlines featuring climate change, its causes, and President Obama’s potential executive order, Resonate analyzed survey responses from over 2,400 voters to understand the voting… Read More ›

The Future of Luxury Auto: Think Beyond Product & Build Immersive Customer Experience

The Future of Luxury Auto: Think Beyond Product & Build Immersive Customer Experience

By John Borelli, Senior Account Executive When customers think of the auto industry, the first things that come to mind for many of them are… Read More ›

[INFOGRAPHIC] Family vs. Friends: The Battle for Summer Travel

[INFOGRAPHIC] Family vs. Friends: The Battle for Summer Travel

Whether you’re a parent looking to fill your kid’s summer break or a young professional entering the calmer summer work season, vacation is on the… Read More ›

White Paper: Motivations in the Marketing Mix

White Paper: Motivations in the Marketing Mix

What’s the difference between a consumer and a customer? Motivation.  

Actions Speak Louder Than Words: Stated Preferences vs. Revealed Preferences

Actions Speak Louder Than Words: Stated Preferences vs. Revealed Preferences

By Kelly Osterhout, Client Strategy & Insight Manager At this year’s AdExchanger Industry Preview, Hilary Mason, data scientist at Accel, made a sharp observation about… Read More ›

[INFOGRAPHIC] Voters Say Government Should Invest More in Federal Infrastructure

[INFOGRAPHIC] Voters Say Government Should Invest More in Federal Infrastructure

Infrastructure isn’t exactly a hot button issue, but it’s gaining national attention. When commonplace things like even driving surfaces or reliable public transportation fall apart… Read More ›

The Future of Online Video: An Industry Discussion

The Future of Online Video: An Industry Discussion

By John Borelli, Senior Account Executive 212 NYC hosted a panel of industry leaders – heads of video investment from Group M, UMWW and Digitas… Read More ›