Genitalia controversy aside, the Airbnb makeover spotlights the importance of connecting a brand’s distinct attributes to the motivations of individual consumers. “That is the idea… Read More ›
With headlines featuring climate change, its causes, and President Obama’s potential executive order, Resonate analyzed survey responses from over 2,400 voters to understand the voting… Read More ›
By John Borelli, Senior Account Executive When customers think of the auto industry, the first things that come to mind for many of them are… Read More ›
Whether you’re a parent looking to fill your kid’s summer break or a young professional entering the calmer summer work season, vacation is on the… Read More ›
What’s the difference between a consumer and a customer? Motivation.
Infrastructure isn’t exactly a hot button issue, but it’s gaining national attention. When commonplace things like even driving surfaces or reliable public transportation fall apart… Read More ›
By John Borelli, Senior Account Executive 212 NYC hosted a panel of industry leaders – heads of video investment from Group M, UMWW and Digitas… Read More ›