[Infographic] Understanding the High Value Millennial Holiday Shopper

On the brink of the fiercely competitive holiday season, retailers face the challenge of developing marketing that breaks through and really resonates with their potential customers, especially female millennials, nearly half of whom shop for apparel more than twice a month according to Boston Consulting Group. Resonate surveyed just over 42,000 female millennials and uncovered …

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Values and Volunteering

By Michael Horn, VP, Research & Analytics When was the last time you volunteered to support a charity, a cause, or an activity in your community? Only 21% of U.S. adults reported volunteering in the last 12 months, and they have a distinct set of values driving their service. They are 68% more likely to …

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ADWEEK: The Future of Video

Bryan Gernert, Resonate CEO, joined Adweek’s panel to discuss the future of video. Not only did he emphasize that data is the key to success, but also that, from a market perspective, it’s up to us to make retargeting non-intrusive. Rather, we have to be helpful and relevant and execute the right programming and deliver …

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The Power of Audience Discovery

By Kelly Osterhout, Client Strategy & Insight Manager Earlier this year, a banking client enlisted Resonate to help increase checking account sign-ups. The campaign objective was straightforward and the goals measurable – classic direct response. But what became increasingly clear as we delved into the bank’s existing metrics and performance – specifically their low website …

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