Values and Volunteering

By Michael Horn, VP, Research & Analytics When was the last time you volunteered to support a charity, a cause, or an activity in your community? Only 21% of U.S. adults reported volunteering in the last 12 months, and they have a distinct set of values driving their service. They are 68% more likely to …

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ADWEEK: The Future of Video

Bryan Gernert, Resonate CEO, joined Adweek’s panel to discuss the future of video. Not only did he emphasize that data is the key to success, but also that, from a market perspective, it’s up to us to make retargeting non-intrusive. Rather, we have to be helpful and relevant and execute the right programming and deliver …

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The Power of Audience Discovery

By Kelly Osterhout, Client Strategy & Insight Manager Earlier this year, a banking client enlisted Resonate to help increase checking account sign-ups. The campaign objective was straightforward and the goals measurable – classic direct response. But what became increasingly clear as we delved into the bank’s existing metrics and performance – specifically their low website …

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[Infographic] 3 Things the Travel Industry Needs to Know about Their Business Clientele

By Heather Dougherty, Senior Director, Professional Services Traveling for work is a large part of many people’s jobs. And the experience alone can range from completely enjoyable to downright frustrating. It’s up to travel companies to set the tone of the business travel experience. By anticipating the needs and motivations of working professionals, they can …

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Prepaid Or Contract, Wireless Customers Are Not So Different

By Heather Dougherty, Senior Director, Professional Services Prepaid wireless options have grown in popularity for many consumers who seek a more affordable and a more flexible alternative to longer term cell phone contracts. And for wireless providers to better target acquisition efforts, it’s important for them to understand how these prepaid customers differ from their postpaid …

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