How a Right-Wing Super PAC Could Hurt the Chicago Cubs

How a Right-Wing Super PAC Could Hurt the Chicago Cubs

Article originally appeared on Businessweek. By Joshua Green and Eric Chemi, Businessweek Since the Supreme Court’s 2010 Citizens United decision eased restrictions on campaign finance, a stream… Read More ›

Airbnb Bets on “Belonging.”  Will it pay off?

Airbnb Bets on “Belonging.” Will it pay off?

Genitalia controversy aside, the Airbnb makeover spotlights the importance of connecting a brand’s distinct attributes to the motivations of individual consumers. “That is the idea… Read More ›

64 percent of Americans Agree Human Activities Have a Hand in Climate Change, but Candidates Must Connect Environment to Larger Platform Issues to Move Voters

Voters Rank Issues Such as Healthcare and Job Creation Higher than Environmental Policy July 22, 2014 08:04 AM Eastern Daylight Time RESTON, Va. — (BUSINESS… Read More ›

[Infographic] A Change in Climate…A Change in Legislation?

[Infographic] A Change in Climate…A Change in Legislation?

With headlines featuring climate change, its causes, and President Obama’s potential executive order, Resonate analyzed survey responses from over 2,400 voters to understand the voting… Read More ›

Debunking 3 Myths Preventing Campaigns From Embracing Digital Ads

Debunking 3 Myths Preventing Campaigns From Embracing Digital Ads

Article originally published in Campaigns & Elections By Bryan Gernert, Resonate CEO Following the 2012 election, “big data and digital” was the post mortem no… Read More ›

The Future of Luxury Auto: Think Beyond Product & Build Immersive Customer Experience

The Future of Luxury Auto: Think Beyond Product & Build Immersive Customer Experience

By John Borelli, Senior Account Executive When customers think of the auto industry, the first things that come to mind for many of them are… Read More ›

Resonate Grows Management Team with Vice President of Business Development Hire

Company responds to increasing demand for insight into consumer motivations July 09, 2014 08:04 AM Eastern Daylight Time RESTON, Va. — (BUSINESS WIRE) — Resonate,… Read More ›

Campaign Tech West

Campaign Tech West

July 21 – 22 San Francisco  SPEAKING SESSION:  THE FUTURE OF INTEGRATING OFFLINE AND ONLINE DATA What’s the best way to connect your engagement tools with… Read More ›