Government Spending is Top Issue for 47 percent of Colorado Voters, According to Resonate

Republican and Swing Voters Agree on Importance, but Ranks 8th for Democratic Voters October 16, 2014 08:04 AM Eastern Daylight Time RESTON, Va. — (BUSINESS WIRE) — Resonate, the only company that empowers political campaigns and issue advocacy organizations to act on why people make decisions, today released new insights on the voting patterns and key issues …

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Values and Volunteering

By Michael Horn, VP, Research & Analytics When was the last time you volunteered to support a charity, a cause, or an activity in your community? Only 21% of U.S. adults reported volunteering in the last 12 months, and they have a distinct set of values driving their service. They are 68% more likely to …

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Job Creation is Top Issue for Illinois Voters, According to Resonate

Government Spending and Healthcare Critical to Swing Voters, while Immigration tops concern in the 4th Congressional District October 09, 2014 08:04 AM Eastern Daylight Time RESTON, Va.— (BUSINESS WIRE) — Resonate, the only company that empowers political campaigns and issue advocacy organizations to act on why people make decisions, today released new insights on the voting …

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ADWEEK: The Future of Video

Bryan Gernert, Resonate CEO, joined Adweek’s panel to discuss the future of video. Not only did he emphasize that data is the key to success, but also that, from a market perspective, it’s up to us to make retargeting non-intrusive. Rather, we have to be helpful and relevant and execute the right programming and deliver …

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The Power of Audience Discovery

By Kelly Osterhout, Client Strategy & Insight Manager Earlier this year, a banking client enlisted Resonate to help increase checking account sign-ups. The campaign objective was straightforward and the goals measurable – classic direct response. But what became increasingly clear as we delved into the bank’s existing metrics and performance – specifically their low website …

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Georgia Voters Split on Top Voting Issues, According to Resonate

Swing and Democratic Voters Concerned with Healthcare and Job Creation while Republican Voters Focused on Fiscal Policies October 02, 2014 09:59 AM Eastern Daylight Time RESTON, Va. — (BUSINESS WIRE) — Resonate, the only company that empowers political campaigns and issue advocacy organizations to act on why people make decisions, today released new insights on the voting …

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